Foodi — Restaurant
Web Design
Foodi is a high-end food delivery and discovery platform designed to connect passionate foodies with "delectable food". The goal of this project was to move beyond the traditional "grid of photos" and create an immersive, story-driven landing page that highlights culinary mastery and craftsmanship.
Recognition
Services
Web Design
Industry
E-commerce
Rating
Challenges
Designing for the food and beverage industry requires capturing sensory appeal through a screen. Our main hurdles included:
Visual Competition: Standing out in a crowded market of delivery apps by using unique, high-quality illustrations rather than generic stock photos.
Appetite Appeal: Creating a UI that looks “delicious” while maintaining clean, modern aesthetics.
Simplified Decision Making: Helping users quickly find “Hot Spicy Food” or “Vegetarian Salads” without cluttering the interface.
Solution & Experience
The solution focused on a warm, character-driven experience that feels personal and premium:
Whimsical Character Illustrations: Centering the brand around a friendly, 3D-style chef character to build an emotional connection with the user.
Floating UI Elements: Using “floating” food cards (like Spicy Noodles and Salads) to create depth and a sense of movement as the user scrolls.
High-Impact CTA: A vibrant “Order Now” button paired with a “Watch Video” option to provide a multi-sensory introduction to the brand.
Social Validation: Integrating a “Our Happy Customer” section with ratings to build immediate trust.
Final thoughts
The Foodi redesign successfully positions the brand as a premium culinary service. By combining playfulness with high-performance UI, we transformed a simple food app into a digital experience that “weaves a story of culinary mastery”. It’s a design that doesn’t just sell food—it sells an experience.
